June 6th, 2012 is World IPv6 Launch Day - a worldwide event for Internet providers, website owners and institutions. Every organisation is invited to participate - to join the event it needs to enable IPv6 for its products, websites and users.
The event is supposed to promote IPv6 transition, and hopefully, to start a chain reaction. I think that everything has been already said about IPv6 and its adoption process, but I'll repeat once more, that it has to be done. The sooner the better. There are many technologies waiting just around the corner, which can be developed only with larger address pool and end-to-end connectivity provided by IPv6.
The action has a very nice badge and catchphrase, but it doesn't describe the titanic amount of work that has to be done by network engineers, webmasters, programmers, and help-desk employees. The costs of this transition might be enormous. But still it has to be done.